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about us

Harald Steiner

Harald Steiner

Publisher

The REAL ESTATE BRAND BOOK provides a well-founded overview of the positioning and development of relevant European real estate brands.
Central to this comprehensive study is the annually updated results of the brand rankings of the European Real Estate Brand Institute (REB Institute) on the positioning and brand strengths of around 1,400 companies (commercial and residential).
In addition to the findings from more than 100,000 interviews, there is also expert knowledge on business brand management, projects, and locations. The REAL ESTATE BRAND BOOK provides you with valuable insights into current challenges, benchmarking, and industry trends.

Dr. Thomas Beyerle

Dr. Thomas Beyerle

Advisory board

Catella

Dr. Thomas Beyerle

Dr. Thomas Beyerle has been Managing Director of Catella Property Valuation GmbH since 2016 and is responsible for the research department of Catella.

The REAL ESTATE BRAND BOOK achieves something truly special: For the first time ever, it collates, analyses and refines the most important facts and figures on the brand positioning of key European real estate companies – all in line with the latest scientific standards. At the same time, the BRAND BOOK also delivers precious insights: Which communication strategies have proven most effective? How can you manage your own company’s development even better?

Harald Steiner, Publisher

The results of the studies are continually updated and reframed – work doesn’t stop after each annual publication. Instead, the REBB continues to document current trends and developments from market research and brand communications. Interested users can sign up for the REBB newsletter to receive this info before publication on the website. Expect around 12 fact-packed missives a year covering anything from significant brand rankings and analyses to a range of selected spotlight topics.

WOULD YOU LIKE TO RECEIVE MORE CURRENT INFORMATION ABOUT BRAND EVALUATION IN THE REAL ESTATE INDUSTRY?

Approx. twelve times a year we compile a selection of interesting brand rankings and analyses on different topics. Expect to read, among others, about the top 500 commercial brands, the key players’ brand strategies, the very first brand ranking of Europe’s top 50 retail developers and operators and a brand ranking of the top 150 residential companies.

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Our work supports transparency, fosters trust in the real estate industry and helps companies to fine-tune successful brand management strategies.

Harald Steiner, Publisher

Real Estate Brand Book

ORDER YOUR COPY!

The most comprehensive overview of the current real estate market – and the brand value of your competitors – is now also available in book form.

Real Estate Brand Value Study

WHAT IS YOUR BRAND WORTH?

The REB-Institute evaluates the position of your company within the market, and delivers sound recommendations for action to enable an increase in your performance.